I’d like to stress the importance of true artisan work in marketing. Information is cheap nowadays. There is too much of it. Too many reports, strategies, tactics. Nobody cares.What really matters is whether you are able to find the right information for your customer (or teammate) at the right time. And just the right amount of information, not too much, not too little. … [Read more...]
Once again at Affiliate World Europe
Affiliate World was the first biz conference I ever went to - it was the summer of 2018. The ticket price at the time was about $400 and I was like holly ****, there is NO way I am paying this much. Yet I was hungry for inspiration so I just sniffed out all the non-official, free networking activities and went to those.I remember this lunch at one of Barcelona's … [Read more...]
The Retreat of the Heads
“When the shit hits the fan, it won’t be our fancy revenue projection that sees us through. It’s going to be our interpersonal connections, our net(work).”I’ve mentioned this at some point during the retreat, as well as in the preparation when we talked about the purposes of the retreat. Sure, it’s nice to talk biz, and plan, and argue and brainstorm on the best potential … [Read more...]
The Secrets of the Jungle
When people asked me about how my jungle retreat went, I was usually reluctant to answer. You see, when you go on holiday, you usually go to see some stuff, to party, to have fun. And then it’s really easy to tell people how it was. “We went to see this cool *monument*, and then we went to this bar, and we met so-and-so, and then John got wasted…” I love sightseeing, traveling … [Read more...]
Off to Holiday
I just set up my Gmail autoresponder to tell you I’m away from March 13 to 20th in case you email me. Same goes for FB, IG, WA. I will be e-dead. Why?I’ll be doing something unconventional. Will tell you what exactly in just a bit, but let us start with the most important question there is, The Why.My eyes hurt. My eyesight went from perfect to very bad in the last 2 … [Read more...]